For brands that sell to stores

Wholesale sales, from first sample to the reorder.

SMH CRM keeps every store you sell to in one place. Find buyers with the built-in lead engine, send samples, quote and take orders, and hear when an account is due to order again.

SMH CRM, Pipeline
The SMH CRM pipeline board with wholesale deals in five stages, from Prospect to Quote sent

Works with the tools a wholesale team already uses

Shopify
Faire
SendGrid
Claude by Anthropic
The wholesale cycle

One place for the whole cycle. Five jobs your team does every week, each with a screen built for it.

Find the right buyer. The built-in lead engine finds retail buyers by job title, store count and region. Save a search and run it again next year.

Lead Search
Lead search showing retail buyers with job title, company, verified email and a confidence score
A lead engine built in

Search for new buyers and their companies, then import the ones you want.

Lead to account in one click

Turn a buyer into an account and a contact.

Accounts

One record for every store. Contacts, deals, orders and every call sit on the account.

Accounts, Fieldstone Grocers
The Fieldstone Grocers account with won revenue, contacts, open orders and account details
Buyers

Every contact, with who makes the decision.

Deals

Open and won, with stage and value.

Orders

Every order, with its items, total and status.

Activity

Calls, emails, meetings and notes, newest first.

Notes

Terms and habits, kept with the account.

Assistant

An assistant that knows wholesale. It drafts follow-ups, reviews your pipeline and suggests products from a store's order history.

Write a follow-up email for a stalled deal Analyze my pipeline health this quarter What deals are at risk of closing this month?

The assistant runs on Claude. It drafts, you decide what gets sent.

AI Assistant
The AI assistant drafting a follow-up email to a buyer after a sample tasting

Your next reorder is already in your order history.

SMH CRM is opening to a small group of brands first. Leave your work email and we will be in touch.